LORE Media & Arts

ROBERT RAMIREZ | LORE MEDIA & ARTS

EXECUTIVE PRODUCER · DIRECTOR · CURATOR · MULTIMEDIA ARTIST

For more than 20 years, Lore Media & Arts has specialized in the development and execution of high-profile events, large-scale productions, and specialty creative experiences, with an established presence in Scottsdale, Arizona and Southern California. Founded by award-winning Executive Producer, Director, Curator, and multimedia artist Robert Ramirez, LORE brings together executive-level production, creative direction, cultural programming, and innovative design to produce sophisticated experiences ranging from major public events and festivals to concerts, immersive installations, and custom multimedia productions.

Robert is the Co-Founder and Executive Producer of the Scottsdale Día de Los Muertos Fiestas, which celebrates its landmark 10th anniversary in 2026. Over the past decade, he has helped develop the Fiestas into a major Scottsdale cultural celebration, while building an extensive network of artists, cultural leaders, performers, designers, and collaborators throughout Arizona, Mexico, Southern California, and beyond.

A recent Arizona highlight was Robert and his team's creative development and production of the Phoenix Suns Día de Los Muertos Halftime Show and arena art installations. Bringing together local Arizona and international talent, the production transformed Día de Los Muertos traditions into a large-scale contemporary arena experience and was recognized by the Phoenix Suns as one of their most successful halftime presentations.

Robert also serves as Director and Chief Curator of the LA County Fair's Flower & Garden Pavilion at Fairplex, where he leads the creative direction and production of one of the Fair's signature annual experiences, presented as part of an event welcoming hundreds of thousands of visitors each year.

Through LORE, Robert continues to develop projects throughout Arizona and the greater Southwest, specializing in cultural programming, festivals, concerts, immersive art installations, performance staging, creative development, and multimedia production. His work is distinguished by an ability to connect local communities with national and international artistic talent, creating culturally meaningful experiences designed for audiences ranging from intimate settings to major public venues.

THrough tHe Years

We enjoy the ability to bring our world-class artists, performers, lecturers, and designers to various cultural festival celebrations and settings. because our former and current clients include the City of Scottsdale, the City and County of Los Angeles, LA Music Center – Grand Park, The Ford Theater at the Hollywood Bowl, LA Museums-Galleries, and Los Angeles Fairplex programming.

The visual and performing artists who we collaborate and represent are second to none, including LA’s very own and renowned Ballet Folklorico, Grandeza Mexicana, traditional Mesoamerican dancers from Mexico, and many other top Latino visual artists.

A GLOBAL CULTURAL ARTS PARTNER

LORE is a noted, authentic, authority on Dia de Los Muertos and cultural festivities, with a successful event, production, and marketing track record, and a tried-and-true method of community outreach and integration (both in terms of new art talent and new audiences):

Intimate professional understanding of working with, museums, city, county events, university programming & private-corporate entities
LORE owns and manages its own successful Dia de Los Muertos Festival in Scottsdale, Arizona
LORE co-conceptualizes and co-curates the largest Dia de Los Muertos car show in the nation – LA Fairplex – En Memoria Festival
LORE co-conceptualizes and co-curates the largest Dia de Los Muertos art installation layout and attended event in the nation – LA Music Center – Grand Park
Experience making formal presentations before the private corporate sector, city government and foreign government entities
Long-term relationship with the Los Angeles art-community and Mexico’s Secretary of Cultures office
Experience working with and creating events that coordinate NPO’s, private corporations, hotel resorts, commercial sponsors, and marketing firms
Successful development of an expanding Southern California and Scottsdale-PHX metro based community arts collective partnerships

Lore Projects

City of Scottsdale Dia De Los Muertos Festival
LA Fairplex - Special Events Art Installations
Ford Amphitheater – Hollywood Bowl - Art Installations & Performance Programming
LA Music Center & Grand Park - Art Installations & Performance Programming
LA Zoo & Botanical Gardens - Art Installations & Performance Programming
LA Department of Cultural Affairs - Art Installation Commissions
LA Grand Avenue Arts - Art installations
Loyola Marymount University - Art Installations & Performance Programming
Tournament of Roses - (Large-Scale) Sculptured 3-Dimensional Art
Paradise Valley – Scottsdale Resorts - Art Installation Commissions
MLB – Diamondbacks – Annual Hispanic Heritage Festival
CHASE Field Stadium - Custom Art Installations
Autry Museum of The American West - Art Installations & Residency Festivals
LA County Fair - Art Installations
LA Day of Dead – Hollywood - Branding Design Creations
Warner Brothers Studios - Art Installations & Performance Programming
LA Disney Hall – Dia de Los Muertos Philharmonic Market Programming Branding

ART INSTALLATIONS

GRAND SKULLS (Art Installation)

Mesoamerican inspired sculptured skulls will be on display and pay homage to our dearly departed. The most familiar symbol of Dia de Los Muertos are calacas and calaveras (skeletons and skulls), which appear everywhere during the holiday. Pre-Columbian civilizations excelled in stone sculptures and created striking carvings of their gods. The skull symbolized death and rebirth. Sixteen individually sculpted skulls will be on display in honor of the ancient celebratory observances related to Dia de Los Muertos. Each sculptured skull will showcase the work of a featured artists interpretation and tribute to this ancient observance.

Till Death do us Part (Art Installation)

A wedding scene tribute installation celebrating the father of Mexico’s modern Dia de Los Muertos celebrations José Guadalupe Posada (Art Installation)

This classic wedding chapel romantic skeleton folk-art scene is commonly presented in decorative Mexican glass boxes. Jose Guadalupe Posada utilized Dia de Los Muertos imagery in this format because it symbolized eternal love and his ongoing fascination with the elegant skull known as the Catrina. This installation celebrates and reminds us that all loving relationships, much like the recyclable material utilized in its design, will last a lifetime and the spirits of the dead are always with us.

The bride and groom and all decorative elements are designed with a recycling conscious and artistically minded approach. All materials used in this installation are from re-purposed plastics.

Inspiration for this installation was derived from Posadas illustrations, “El gran panteón amoroso” (The big cemetery of lovers), “La calavera de Cupido” (Calavera of Cupid, which relates to theme of love) and “La calavera catrina” (The calavera of the fashionable lady).

Quetzalcóatl Altar Temple (Art Installation)

Quetzalcóatl is the name of an important Mesoamerican deity whose origins can be traced back to the city of Teotihuacán. Quetzalcóatl, god of air and wisdom appears most often as the “plumed serpent.’” Quetzalcóatl who was linked to dawn and the morning star Venus symbolized death and resurrection. As the god of learning, writing and of books Quetzalcóatl the patron of all Aztec priests was considered the originator of activities on earth, creating the land calendar divisions. The feathered serpent temple was dedicated to the concept of time and was decorated with plumed serpents carved in stone with their heads emerging out of the petals of a flower. This Temple Altar will be dedicated to Mesoamerican traditions that formed the origins of the celebratory traditions observed throughout Oaxaca and Southern Mexico.

Las Calaveritas (Art Installation)

The most familiar symbols of Dia de los Muertos are calacas and calaveras (skeletons and skulls), which appear everywhere during the holiday: in candied sweets, as parade masks, and as sculpture art. The skull symbolized death and rebirth. Sugar skulls date back to the Colonial Period 18th century. Sugar skulls represented a departed soul, had the name written on the forehead and was placed on the home ofrendas or gravestone to honor the return of a particular spirit. This two-dimensional art installation will feature ten Scottsdale artist paying tribute to the classic and most recognized Dia de Los Muertos symbol with a creative interpretation of the Sugar Skull.

Quetzalcóatl Double Headed Serpent (Art Installations)

Journey to Mictlán (Art Installations)

Lord of the Land of Death & Tribute to the Zapotec Golden representation of Mictlantecuhtli (Art Installations)